ABOUT ADVERB
Adverb is an early-stage VC firm that invests in companies from seed to series A. Founded by April Underwood and Jessica Verrilli in 2024, the original website focused on telling a story about April and Jess' extraordinary backgrounds as operators and angel investors and communicating a promise of how they intended to show up for founders. After 18 months, Adverb had deployed capital into 30+ founders across 15 companies in a diverse set of industries from consumer, enterprise, biotech and moonshot frontier bets. It was time to refresh their narrative to a show don’t tell, highlighting the portfolio and platform.
👩💻 Type: Contract
💡 Role: Product Designer and PM
🧰 Tools: Figma, Webflow
🗓️ Timeline: September 2024 - February 2025
PREVIOUS WEBSITE
I started by auditing the current website and aligning with Adverb's team on the needs for the new website.
Who is the audience?
1. Founders
2. LPs
3. Operators + VC curious
What do we need on the site?
About: Tell our story + what we do
Team: Introduce our team
Portfolio: Give a glimpse into our portfolio companies
Events/Community: Demonstrate how we build community and give people an opportunity to get involved
WIREFRAMING
Through iterative wireframing, we aligned on the final designs for the website, which I prototyped for handoff for development and implementation.
FINAL WEBSITE
